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Three Surefire Ways to Boost Your Online Business

Leverage the Web?s top three retail and marketing powerhouses–eBay, Yahoo!, and Google–and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you?ll learn how to integrate your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels,... (Read More)

Filed Under: Business and Management, Economics and Finances, Marketing, eCommerce

Description: Tremendous growth in the credit industry has spurred the need for Credit Scoring and Its Applications, the only book that details the mathematical models that help creditors make intelligent credit risk decisions.

Creditors of all types make risk decisions every day, often haphazardly. This book addresses the two basic types of decisions and offers sound mathematical models to assist with the decision-making process. The first decision creditors face is whether to grant credit to a new applicant (credit scoring), and the second is how to adjust the credit restrictions or the marketing effort directed at a current customer (behavioral scoring). The authors have filled an important niche with this groundbreaking book.... (Read More)

Filed Under: Business and Management, Marketing

Learn the tricks of the trade so you can build and architect applications that scale quickly–without all the high-priced headaches and service-level agreements associated with enterprise app servers and proprietary programming and database products. Culled from the experience of the Flickr.com lead developer, “Building Scalable Web Sites” offers techniques for creating fast sites that your visitors will find a pleasure to use. Creating popular sites requires much more than fast hardware with lots of memory and hard drive space. It requires thinking about how to grow over time, how to make the same resources accessible to audiences with different expectations, and how to have a team of developers work on a site without... (Read More)

Filed Under: .Net, Marketing, eCommerce

A fully updated eBay business primer from Marsha Collier, renowned eBay business expert!

Whether you’re thinking about starting an eBay business or are already up and running, this step-by-step guide will lead you down the smart path to making a regular income on eBay. With solid tips from the bestselling eBay expert, this reference helps you get your eBay business off the ground and manage the basics of listing items, completing transactions, and keeping your buyers happy.

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Filed Under: Business and Management, Marketing

Today’s investors face a challenging environment like none before. The factors that affect financial markets are evolving rapidly and the changes may surprise unprepared investors with investment performance that is below the average of recent decades. Jeffrey Kleintop, author and financial expert, understands that these conditions place a premium on adaptation and innovation-making proactive investment decision-making more valuable than ever. He also knows that in today’s investment environment, a new approach to active portfolio management-one that incorporates both strategic and tactical allocations to various asset classes-is necessary to exploit opportunities, manage risk, and achieve financial goals. In Market Evolution,... (Read More)

Filed Under: Business and Management, Economics and Finances, Marketing

This step-by-step guidebook bypasses complicated math and formulas to focus on what really matters?the hands-on skills and knowledge you need to become a savvy, full-time trader. Straightforward language and examples of real stocks in real markets arm you with an in-depth understanding of the forces that make stock prices move up and down, along with exactly what you need to do to make consistent profits on those price moves.

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Filed Under: Business and Management, Economics and Finances, Marketing

This book takes 17 of the most popular options strategies and shows how and when to use them depending upon market conditions. It shows traders the particular options position to take given a specific technical situation. More than just knowledge, this book imparts a system, providing traders with the means by which they can understand and apply each of the strategies duscussed. Furthermore, actual market conditions are used to demonstrate strategies, not “after-the-fact” examples. In addition, this book offers analysis and detailed charts for each of the strategies, as well as discussions on how and when to adjust them.

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Filed Under: Business and Management, Economics and Finances, Marketing

Chaos theory now stands at the cutting edge of financial decision-making methods. The product of years of scientific investigation into unpredictable phenomena, it has the potential to offer traders entirely new perspectives on the movements of markets?and less risky routes to greater, more consistent profitability. Unlike other books on the subject, Trading Chaos takes chaos analysis out of the realm of the abstract and makes complex concepts easy to understand and use. It offers you the most practical, comprehensive guide available to applying chaos theory to the real world of trading and investing.

In this breakthrough work, author Bill Williams gives you the benefit of his unique qualifications: 35 years of successful trading... (Read More)

Filed Under: Business and Management, Economics and Finances, Marketing

This much-needed book, from a selection of top international experts, fills a gap by providing a manual of applied quantitative financial analysis. It focuses on advanced empirical methods for modelling financial markets in the context of practical financial applications.

Data, software and techniques specifically aligned to trading and investment will enable the reader to implement and interpret quantitative methodologies covering various models.

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Filed Under: Business and Management, Marketing

Important lessons and key investment strategies for trading stocks, options, and futures Sniper Trading helps readers fine-tune their trading to the point where they know exactly where the market will go and when it will get there. With thirty years of experience, George Angell shows readers how to trade successfully on a consistent and informed basis. Sniper Trading is a complete guide to trading everything from stocks and options to futures. Readers will discover how to price trading, identify buy and sell zones, place spread or seasonal trades, and, most importantly, how to win at trading by overcoming common pitfalls and mastering common learning curves. Angell offers the individual trader the inside track on his most successful... (Read More)

Filed Under: Business and Management, Economics and Finances, Marketing