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Three Surefire Ways to Boost Your Online Business

Leverage the Web?s top three retail and marketing powerhouses–eBay, Yahoo!, and Google–and watch your online sales and profits skyrocket. Featuring in-depth details on all aspects of building your business online, How to Make Money Online with eBay, Yahoo!, and Google helps you reach millions of targeted buyers, effectively sell products through eBay auctions and Yahoo! stores, promote your business through Google, get the most out of Pay-Per-Click ads, and much more.

If you already own a brick-and-mortar business, you?ll learn how to integrate your online and offline operations and tap into a wealth of sales opportunities, including merchant sites, discount channels,... (Read More)

Filed Under: Business and Management, Economics and Finances, Marketing, eCommerce

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to
Use the right keywords to trigger your ads
Figure your breakeven point
Write ads that reach your customers
Calculate return on investment
Use geo targeting
Track your ad results

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Filed Under: Miscellaneous eBooks, Tutorials, eCommerce

Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers? needs. The book also explores visualization tools based on the computational methods of data mining. Discourse analysis, chance discovery, knowledge discovery, formal concept analysis, and an adjacency matrix are just some of the novel approaches covered. The book explains how these methods can be applied to website design, personalized e-commerce support tools, and more.

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Filed Under: Database, eCommerce

Learn the tricks of the trade so you can build and architect applications that scale quickly–without all the high-priced headaches and service-level agreements associated with enterprise app servers and proprietary programming and database products. Culled from the experience of the Flickr.com lead developer, “Building Scalable Web Sites” offers techniques for creating fast sites that your visitors will find a pleasure to use. Creating popular sites requires much more than fast hardware with lots of memory and hard drive space. It requires thinking about how to grow over time, how to make the same resources accessible to audiences with different expectations, and how to have a team of developers work on a site without... (Read More)

Filed Under: .Net, Marketing, eCommerce

Expert exam prep from leading Cisco authority Todd Lammle Start your preparation here for Cisco?s new CCENT entry-level networking certification, your entry point into Cisco?s popular CCNA certification track. This comprehensive study guide from leading Cisco authority Todd Lammle thoroughly prepares you for the Interconnecting Cisco Networking Devices, Part 1 exam (640-822) and the start of a career, with pages of exam essentials, real-world scenarios, and hands-on exercises. Topics include the operation of data networks, how to implement both switched and routed networks, and much more. 648 pages | Mar, 2008 | PDF | 10,5 Mb

... (Read More)

Filed Under: Cisco, Miscellaneous eBooks, Networking, Others IT eBooks, Perl, Security, eCommerce

“…all smart card engineers should have access to this book…good value for money…factual and clear…” (CVu, The Journal of the ACCU, June 2004)

Product Description
Building on previous editions, this third edition of the Smart Card Handbook offers a completely updated overview of the state of the art in smart card technology. Everything you need to know about smart cards and their applications is covered! Fully revised, this handbook describes the advantages and disadvantages of smart cards when compared with other systems, such as (Read More)

Filed Under: Science And Engineering, eCommerce

Looking at schools and universities, it is difficult to pinpoint when education, teaching and learning started to haemorrhage purpose, aspiration and function. Libraries and librarians have been starved of funding. Teachers cram their curriculum with ’skill development’ and ‘generic competencies’ because knowledge, creativity and originality are too expensive to provide to unmotivated students and parents obsessed with league tables, not learning.Meanwhile, the internet offers a glut of information on everything-under-the-sun, a mere mouse-click away. Bored surfers fill their cursors and minds with irrelevancies. We lose the capacity to sift, discard and judge. Information is no longer for... (Read More)

Filed Under: Others IT eBooks, eCommerce

The information in this very specific book can help you increase the effectiveness of your Web efforts and gain better visibility among the Web search results on Google and other search engines. David Viney shares his expertise in Search Engine Optimization (SEO) in helpful detail. Have you wondered if you need professional input in this area? Read here to find out how expert guidance, copywriting, site design and Web master services can supplement your efforts, and boost your visibility and sales. Viney explains how to assess your current results. He tells you how to make sure your Web page appears among search results in productive positions, but he doesn’t overpromise about what you can accomplish. Much of... (Read More)

Filed Under: Others IT eBooks, Web Development, eCommerce

Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how its a dynamic service that offers far more than just payment processing.

With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but its not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solutioncomplete... (Read More)

Filed Under: Others IT eBooks, eCommerce

Whilst the 4 other Clickbank marketers may not be immediately familiar to you, the fact is all of them are successful Clickbank marketers and have been making money online for quite some time (they even provide screen shots of their Clickbank earnings as proof) – so there’s definitely a wealth of knowledge and money-making tips you can learn from these 5 successful marketers.

All the interviews start with Heather Vale asking each of them to give a brief background of themselves. But other than the standard opening, the rest of the interview questions are customized based on the profile of each of the 5 interviewees.

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Filed Under: Business and Management, Others IT eBooks, eCommerce